A Test Track presented by Chevrolet officially opened this week in Walt Disney World Resort in Orlando, Florida. The track is due to a partnership between Disney Imagineers and Chevrolet designers that started almost two years ago.
Click here to view a slideshow of the design process for the test track.
The track is designed to give visitors an inside look at a professional design studio with a unique multi-sensory virtual experience in automotive design according to a General Motors press release.
Both Disney and Chevy hired their top designers with experience in industrial and automotive design to collaborate on a one-of-its-kind attraction nearly 18 months ago. The only thing that designers were told was to "create an experience that is persona, future-focused and optimistic." Upon early review of the track it appears they succeeded.
Chevy announced the news just a little over a month ago that they would be designing the track that features three-parts. The three aspects of the new Test Track includes:
-Guests will have the opportunity to design their own vehicle. People can chose from a car, truck or crossover with some assistance from the Chevrolet designers built into the process.
-Once they are done with the first step, people will then have the chance to test drive their vehicle design on track surfaces that simulate the actual vehicle validation process that Chevrolet engineers use to ensure every new vehicle meets the highest performance standards. Each guest's vehicle design will be evaluated and scored based on how well their design balanced the core attributes.
- People will have the chance to race their vehicle over changing terrain and extreme conditions on a digital driving table, produce and share a TV commercial starring their custom vehicle and pose for action shots in front of their design.
"The re-imagined Test Track portrays an optimistic view of the future, and reflects the deep collaboration between Disney and Chevrolet on both the design and the overall experience," said Eric Jacobson, senior vice president, Walt Disney Imagineering in the press release. "It's a thrilling attraction supported by rich exhibit displays and interactive elements that bring guests directly into the design process - with a few surprises thrown in."
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