The recently launched ASUS Zenfone 3 Max will be produced next in India.
(Photo : Justin Sullivan / Getty Images)
The recently launched ASUS Zenfone 3 Max will be produced next in India, ASUS management officially announced during a press statement.
The decision to manufacture Zenfone 3 Max in India highlights ASUS' "Make in India" initiative and commitment. This is a news shared by the company orginally based in Taiwan last Tuesday. ASUS' production factory in Union Territory in Daman and Diu in Daman will be Zen 3 Max's production location; it was also confirmed that initial manufacturing will begin on December.
South Asia and Country Manager for ASUS Asia Peter Chan shared that ASUS considers India as one of the most significant markets out there. The Region Head added that the company continues to build up its branding; with existence in the Indian market and strengthening operations as its core focus, aside from depending on its headquarters in Taiwan, according to Android Authority.
With the positive receptiveness of Indians to smarthphone usability, ASUS deems that the most effective way to reach the domestic market's expected demands would be through a local manufacturing platform.
How will Indian smartphone lovers go for ASUS Zenfone 3 Max, given the competitive mobile industry in India?
ASUS comes prepared and has thought of giving something appealing to the buying public. In fact, the Zenfone 3 Max has 2 models anyone can choose from --- ZC553KL and ZC520TL. ZC553KL has a bigger screen at 5.5 inch, while ZC520TL is 0.3 inch smaller at 5.2 inch.
ASUS Zenfone 3 Max also carries a 2.5D contoured glass touchscreen feature, collaborated by a sandblasted aluminum that allows for a metallic body with 4100mAh battery capability, Gadgets 360 reported.
For interested buyers, ASUS ZenFone 3 Max ZC553KL and ZC520TL price range starts at 12,849. It can also be purchased online through Amazon India.
From the time ASUS has started producing smartphones locally, ZenFone 3 Max is the third in line after its ZenFone 2 Laser and ZenFone Go models.