The traffic navigation app, Waze, now aims to help save users money at the pump (Photo : Waze.com)
The crowdsourced traffic navigation app Waze saves drivers both time and money, by helping them avoid traffic, and in doing so, users consume less gas. And now, the company is taking the next step, by helping drivers save money directly at the pump.
Waze recently accounced a discount fuel service that will let users save five to 10 cents off each gallon of gas they by at stations at more than 200 gas stations across the country, according to the Washington Post. The app also allows users to update one another on the latest gas prices they spot at various gas stations.
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Participating stations would only offer discounts to Waze users, and there are currently more than 20 million users, according to the company's website.
This new discount service will generate revenue for the free app, as the company will receive ad revenue from gas stations looking for new ways to reach consumers. Waze has already struck deals with individually-owned and local gas stations, including Hess, which operates more than 1,300 stations across the east coast; Kum & Go, which owns more than 400 in the midwest; and Vitners, which has about 100 Shell stations in California.
Waze's new service shows a future avenue for ads - location-based advertisement - which is also being pursued by the location-based social media app, foursquare.
Using Waze is quite simple. A motorist first types in their destination address, and along the way he or she would leave the app open to contribute traffic, gas prices and other road data to users.
"By connecting drivers to one another, we help people create local driving communities that work together to improve the quality of everyone's daily driving," the copmany states. "That might mean helping them avoid the frustration of sitting in traffic, cluing them in to a police trap or shaving five minutes off of their regular commute by showing them new routes they never even knew about."