Lamboghini is making a grand entrance into China.
The luxury Italian automaker is opening up a star hotel in China. The four-star hotel,Tonino Lamborghini Boutique Hotel Suzhou, has attracted some of the wealthiest customers in China. Which is no surprise considering the car company's flashy reputation.
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Son of Ferruccio Lamborghini, founder of Italy's Lamborghini automotive brand in 1963 (but now the brand belongs to Volkswagen), Tonino Lamborghini founded this world class automaker which, was named after food and beverage in the way back in 1981. Though the first of its kind on the same brand was opened in Italy in 2006 and after getting good response it is now making entry into China after six years. The latest star hotel was inaugurated by Tonino Lamborghini near Jinji Lake in Suzhou Industrial Park.
According to the China Daily, the Tonino Lamborghini Boutique Hotel is a joint effort between Chinese Real Estate Development Group. "I love to see the fusion of Italian luxury and Chinese culture," Tonino Lamborghini told reporters. "This will be the perfect combination of a 'Made in Italy' and Eastern philosophy. We've been working with industrial experts like InterContinental Hotel Group in Suzhou, Crown Plaza Suzhou, our collaborator hotel, is now the best hotel in town."
Media reports speculate that Lamborghini and Chinese Real Estate Developer Groups have plans to open the luxury boutique hotels in seven Chinese locations such as Sanya, Zhuhai, Hangzhou, Xuzhou, Huangshi and Kunshan.