Chairman and CEO of The Walt Disney Company Robert Iger appears at the grand opening of Cars Land at Disney California Adventure Park in Anaheim, California on Wednesday.. Covering 12 acres, Cars Land is the largest portion of a five-year expansion at the park and is based on the town of Radiator Springs in the Disney Pixar movie "Cars" (Photo : Reuters)
Disney Land is set to reveal its $1.1 billion makeover of its California Adventure.
It took five years to complete, but the Mouse House has been upgraded along with the Anaheim theme park, which is also included for this weekend's unveiling of a 12-acre Cars Land, and a replica of Buena Vista Street. The latest announcement of openings also includes Carthay Circle Theatre which hosted the first premiere of "Snow White and the Seven Dwarfs" in 1937.
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"We knew that California Adventure didn't measure up to what we knew it could be and should be," Thomas Staggs, Chairman of Disney Parks and resorts said. "Disney is set out to change."
The biggest crowd-pleaser among all the attractions is expected to be Car Land, a theme park based on the desert town of Radiator Springs featured in the movie "Cars." The park has been carved into the surrounding mountains and features three rides like Radiator Springs Racers, Luigi's Flying Tires and Mater's Junkyard Jamboree.
According to reports, Disney management is thinking about merchandising strongly with the Car Land as the first-of-its-kind attempt to attract more audience for animated franchise.
"It's one of the biggest attractions, frankly, we've done with a land around it," Jay Rasulo, Senior Executive Vice President of Finance for Walt Disney said.
The Car Land theme park features California Adventure, eight themed lands which features other attractions such as Hollywood Land, A Bug's Land, Pacific Wharf, Paradise Pier, Condor Flats and Grizzly Peak.
"We had a park that was not up to the standards that Disney parks need to achieve," Bob Iger, Chairman-CEO of Disney said. "Its return on invested capital for the initial investment was not that impressive. It was a bit of a brand eyesore as well. We felt we definitely could benefit from increasing capacity in Southern California, decided that we could both grow the overall Disneyland resort, fix what was clearly a problem and hopefully, get to a much more respectable return on invested capital for the whole resort."