The 2013 Dodge Dart is shown on the first press preview day of the North American Auto Show in Detroit, Michigan, January 9, 2012. REUTERS/Rebecca Cook (UNITED STATES - Tags: TRANSPORT BUSINESS) (Photo : Reuters)
This worked very well for the Volkswagen Beetle, so perhaps the Dodge Dart will make a successful comeback. Now that Chrysler and Fiat have partnered, they have come up with a plan to resurrect another classic. The Dodge Dart, which will be a reinterpretation of the 1960s' model is being created as a means for Chrysler to have a competitive edge in the compact car market long dominated by import brands such as the Toyota Corolla and Honda Civic. This may not be an easy feat, but is definitely worth it since Chrysler wants to take a stab at going after a younger target market.
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This new version of the Dodge Dart will be the first car to be jointly developed by Fiat and Chrysler and it will reach the dealerships in the coming weeks. With the contrast of companies, it will be interesting to see what Chrysler and Fiat settled on while creating this vehicle.
In a quote mentioned in the Los Angeles Times, "How the Dart performs will be a yardstick for the partnership. "If the Dart does well, it will be a feather in the cap of the alliance, but if it does not, it will reflect negatively," said Thomas Libby, an analyst with R.L. Polk & Co. The vehicles reach dealerships in the coming weeks.
Long known for its trucks, SUVs and minivans, Chrysler knows it needs to crack the small-car market, which is among the largest segments of U.S. auto sales, making up more than 16% of all new-car sales to consumers this year, according to a Polk study of registration data. The vehicles, assembled at Chrysler's recently refurbished Belvidere Assembly Plant in Belvidere, Ill., will start at $16,790 including destination fee for the base model with a manual transmission. The faster turbocharged model starts at $20,090. Chrysler expects most buyers to purchase cars that add up to $19,000 or more, depending on the option and trim configurations.
Chrysler introduced the name in 1960, and by 1963 the Dart was part of a trio of popular U.S.-built small cars - they would seem large by today's standards - that included the Chevrolet Corvair and the Ford Falcon. It sold at the time for about $2,000.