Chrysler unveiled the 300 Ruyi design concept at the 2012 Beijing International Automotive Exhibition, with an announcement of returning to the China market.
Ruyi means “as one wishes” and symbolizes prosperity. The concept is catered to the taste of Chinese customers.
“We celebrate our reentry into China with a vehicle that symbolizes an auspicious beginning for the Chrysler brand,” said Saad Chehab, President and CEO of Chrysler Brand, Chrysler Group LLC.
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“By integrating our distinctive American design and technology with timeless Chinese inspiration, we are looking to attract an emerging set of customers who are driven and dare to be different. We look forward to gathering the reaction of Chinese customers to the Chrysler 300 Ruyi, to surprise them with future models incorporating elements that we can see today in this design concept.”
The “Start” to see photos in the following slides.