Macy's Thanksgiving Day Parade Star SpongeBob SquarePants Inspires Toyota Car

Nov 27, 2014 08:00 PM EST | Matt Mercuro

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Nickelodeon and Toyota have teamed up to transform everyone's favorite sponge into a new 3-D car based on Paramount Pictures and Nickelodeon Movies' upcoming film, "The SpongeBob Movie: Sponge Out of Water."

The SpongeBob Movie 2015 Toyota Sienna comes equipped with a custom three-dimensional SpongeBob SquarePants exterior, including the character's Superhero Incredibubble mask that blows real bubbles at the top of the vehicle. 

"SpongeBob SquarePants continues to be at the center of pop culture, and through this promotion with our wonderful partners at Toyota, we have created his next iconic moment with a truly unique vehicle that captures all of the high-octane energy of Paramount's highly anticipated feature film," said Pam Kaufman, Chief Marketing Officer, Nickelodeon Group, in a press statement.

The interior includes seating inspired by each of SpongeBob's Bikini Bottom buddies, a custom Captain's steering wheel, a wood-grain dashboard, and blue-sky head liner and a sand-inspired floor.  

The vehicle was unveiled for the first time during the Los Angeles auto show and will next roll out on a cross-country promotional tour leading up to the premiere of the highly-anticipated movie.

The Toyota Sienna promotion will also be supported online with a custom channel on Nick.com and promoted on-air and social media, according to the automaker. Starting Dec. 15, SpongeBob fans can log onto www.nick.com/toyota to get information on where the car is heading next and more information about the movie.

Macy's has also hired SpongeBob to be its 2014 "holiday ambassador." A plush SpongeBob is available at Macy's department stores across the country and its a SpongeBob balloon, which debuted in 2004, will be featured in the Thanksgiving Day parade later today.

The 2015 Toyota Sienna debuted earlier this year, with a refreshed exterior and additional safety features.

The movie is set to hit theaters on Feb. 6, 2015.

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