Daimler is unveiling the rejuvenated Maybach brand as Mercedes-Maybach at this week's Los Angeles Auto Show. The sub-brand's first model will be called Mercedes-Maybach S600 and will be heavily based on the existing S-Class sedan.
What is it?
The newly dubbed luxury brand is launching with a new version of the S600 sedan, adding a top trim level equipped with a V-12 engine. The Mercedes-Maybach S-Class sedan will feature a 6-liter twin-turbocharged V-12 engine that can generate 530 horsepower, and it should go from 0 to 60 mph in less than 5 seconds.
What is changed?
Formerly a struggling one-model brand, Maybach has been brought back to life after Mercedes-Benz closed its production in 2012 due to disappointing sales. Under its new name and direction, Mercedes-Maybach will become a full lineup of vehicles as opposed to offering just one model. The brand is aiming to become even more luxurious to entice big-spending customers.
The new sedan will have a stretched S-Class body with new treatments that include refreshed glasswork and Mercedes-Maybach badges.
Can I buy it?
The luxury S-Class limousine will start at around $250,000, which is about $31,000 more than the current S600, according to Car Magazine.
Mercedes-Maybach will be looking to compete with models such as the Bentley Flying Spur and the Rolls-Royce Ghost when the S600 arrives by the second quarter of 2015.
Auto World News is in Los Angeles covering the auto show. Check back throughout the week for updates on the latest debuts and concept cars.
UPDATED: 1:10 p.m. 11/19/14
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