GM's Cadillac Will Be More Independent with New York Headquarters

Sep 23, 2014 03:30 PM EDT | Jordan Ecarma

General Motors is moving Cadillac's headquarters to New York in the latest shift that is part of an effort to grow the luxury brand.

"We want to put a little bit of distance between Cadillac and the rest of the General Motors entity so that we can begin to put together a team that is able to give 100 percent mindshare to meeting the challenges of the premium market," Cadillac President Johan de Nysschen told The Detroit News.

Cadillac's current headquarters are at the Renaissance Center in Detroit, and most of the brand's functions are part of the rest of GM.

Still something of a newcomer, de Nysschen came to Cadillac about a month ago from Infiniti. The new office in Soho should open in the second quarter of 2015 and have around 120 employees, he said.

Cadillac is 112 years old and one of the world's oldest surviving brands, according to Reuters.

As part of the shift to New York, Cadillac will be allowed to restructure its operations and become more independent, according to GM President Dan Ammann.

"We are creating Cadillac as a very clear division, with a very clearly defined boundary, and it will be far more self-sufficient and autonomous than what has been the case before," Ammann said in a statement quoted by the News. "We will not have the Cadillac business fragmented across all the functions that exist today. They'll be a cohesive team with consolidated leadership."

Cadillac plans to launch a new top-of-the-line model next year, GM announced last week.

The upcoming Cadillac is a component of a $384 million investment that GM previously announced for the Detroit facility, USA TODAY reported. Tools and equipment needed to build the new model have been installed in the plant.

The new luxury vehicle will be unveiled in the first two quarters of next year.

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