GM Plans High-End Cadillac for 2015

Sep 19, 2014 03:30 PM EDT | Jordan Ecarma

General Motors will boost its luxury Cadillac brand with a new top-of-the-line model slated for production starting late next year, the automaker announced today.

"The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars," Johan de Nysschen, president of the Cadillac brand, said in a statement. "Currently in development, this new rear wheel drive-oriented sedan uses completely new, custom-designed materials on a unique vehicle architecture."

The new Cadillac model, which has yet to be named, will be built at GM's Detroit-Hamtramck plant with production expected to start in the last quarter of 2015.

Besides being a luxury car, the Cadillac will feature new technology and be the product of an innovative assembly process, de Nysschen said.

"In addition to new technology in the car itself, we are instituting innovative manufacturing techniques to assemble it with the precision deserving of a luxury make," he said in the press release.

GM has been working to rejuvenate the Cadillac brand, which has seen a drop in sales of 4.7 percent through August of this year, according to Reuters.

The upcoming Cadillac is a component of a $384 million investment that GM previously announced for the Detroit facility, USA TODAY reported. Tools and equipment needed to build the new model have been installed in the plant.

The new luxury vehicle will be unveiled in the first two quarters of next year.

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