BlackBerry's BBM Service Available to Windows Phone Users

Aug 01, 2014 06:10 PM EDT | Matt Mercuro

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BlackBerry has announced that its popular messaging system BBM, or BlackBerry Messenger, would now be open to those who use Windows phones.

The move could make the service more appealing to its enterprise clients.

BlackBerry is looking to reinvent itself as a more software and services driven company as its smartphone market share has dwindled.

The company has lately been touting new BBM features in an attempt to make it a more viable messaging tool for clients like government agencies and corporations that are looking for a secure messaging service.

Last year, the company opened the service to phones powered by Apple's iOS platform and Android's operating system, according to Reuters.

The Windows announcement makes the service a more viable option for clients that are considering using it as a communication tool.

BBM is considered a pioneering mobile-messaging service, but its user base has failed to keep up with other services like WhatsApp and other rivals. BBM has suffered mainly because it has refused to open its program to other platforms.

Blackberry's service still has over 85 million active users. The company started rolling out BBM Protected last month, a secure messaging service tailored specifically to the needs of specific companies in regulated sectors, according to Reuters.

BBM for desktops is still ways off.

"I can't tell you whether we are going to do BBM on desktop. That is a collaboration we have to have between us and Microsoft and I wouldn't be able to comment on that, because we certainly have the desire, but between that and getting it done there is still a gap," said BlackBerry Chief Executive John Chen, in an interview with Reuters.

Chen said earlier this year that BlackBerry is looking into the possibility of bringing BBM to desktop computers, which would allow people to go mobile on group chats started on computers without missing anything. 

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