Advocacy Group Urges Apple to do More For The Blind, Deaf

Jul 09, 2014 07:51 PM EDT | Matt Mercuro

The National Federation of the Blind has approved a resolution that will have the group begin a new campaign designed to convince Apple to consider accessibility when approving apps for sale.

As more advancements get made in the world of smartphones and tablets, some people with visual, hearing and other impairments are feeling more left out than ever, according to Reuters.

The resolution was approved during last week's NFB convention in Florida.

While it doesn't call for a repeat of the 2008 litigation, some of the members of the organization feel such an action is inevitable if the company doesn't implement new accessibility requirements.

The 2008 ruling saw the iPhone maker pay over $250,000 and overhaul iTunes' accessibility features,

"It's time for Apple to step up or we will take the next step," NFB of California board member Michael Hingson said to Reuters.

Apple has done their best to make a number of accessibility improvements recently, and iOS devices have reportedly improved the quality of life among visually- and hearing-impaired people.

Apple recently featured Cherie King, a deaf travel writer, in an iPad advertisement describing the tablet's ability to help her travel.

"My iPad lets me share my journey with the world," King said, according to Reuters. "Other deaf people tell me they're traveling more now because they see it's possible."

Advocates feel that the iPhone-maker has not done enough to encourage third-party app developers to follow suite however, according to Reuters.

Complaints have been made about apps for companies like Bank of America, Southwest Airlines, and Netflix, citing a lack of basic accessibility features, like button labels that can be read aloud VoiceOver.

"The app is insane. Buttons aren't labeled. It's difficult to navigate," said Jonathan Lyens, a San Francisco city employee, who is legally blind, according to Reuters. When it comes to social media apps, new problems arise with every release, he said. "I get nervous every time I hit the update button." 

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