AT&T in Talks to Purchase Satellite TV Provider DirecTV

May 13, 2014 03:19 PM EDT | Matt Mercuro

AT&T is in talks to buy satellite TV provider DirectTV, and could finalize a deal by the end of May, according to Reuters.

The deal would be worth close to $50 billion, according to two people familiar with the matter, who spoke with Reuters.

The deal price has not been finalized yet and terms could still change. Discussions are continuing, as the second largest wireless operator is looking for an offer in the low to mid-$90ss per share for DirecTV, compared to a closing price of $87.16 on May 12.

"A bid at around $95 per share would value DirecTV at more than $48 billion based on its shares outstanding," said Reuters in a report this week.

Both DirecTV and AT&T have declined to comment about the deal.

AT&T was supposedly willing to pay around $100 per share for DirectTV, according to Bloomberg News.

"This is not the first time that AT&T and DirecTV have danced around the fire and thought if they could give it a go," said ReconAnalytics analyst Roger Entner, according to Reuters.

The Wall-Street Journal said a deal between the two companies could take place within the next two weeks.

DirecTV shares increased 6 percent to $92.50 in extended trading on May 12. They're working with advisers like Goldman Sachs Group on the deal.

"They both looked at each other for at least 10 years," said Entner. "Both kind of came to the conclusion that it was in the right environment. It makes a lot of sense to get together, but there was never the right regulatory environment for it."

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