BMW Brings Ride-Share Street Parking to Mission District

May 09, 2014 03:40 PM EDT | Jordan Ecarma

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BMW's DriveNow car-sharing service has expanded in San Francisco to allow for street parking, making it convenient for customers who don't have time to return the car to a designated station.

While the street parking option will start just in select parts of the Mission District, the expanded service should come to Bernal Heights, Haight Ashbury, Noe Valley, North Panhandle (NOPA), Alamo Square and Potrero Hill by the end of this year, Edmunds.com reported.

First launched in Munich in 2011, DriveNow has spread to other German cities and came to the U.S. in fall 2012, bringing a fleet of 70 plug-ins to the Bay Area. The service has 17 stations including several in San Francisco, Oakland and Palo Alto, as well as San Francisco International Airport and Oakland International Airport, according to Edmunds.

DriveNow members pay $39 to join the service, and rides cost $12 for the first half-hour and 32 cents per each extra minute. The San Francisco branch plans to add 80 more ActiveE electric vehicles to bring the fleet's total to 150.

The service could eventually expand to more parts of the U.S., although it would face competition from growing car-share options like Uber, Lyft and Zipcar.

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