Toyota's new 2015 Camry was unveiled to reporters at the New York Auto Show on April 16, and the automaker did not disappoint.
The most noticeable improvement to the popular vehicle was the new grille, which incorporates the spindle design Toyota uses for its Lexus brand. The grille is wider, longer and has a more noticeable spoiler.
"We stripped the current Camry almost to the chassis and started almost from scratch," Toyota division chief Bill Fay said to a crowd during the unveiling this week.
Fay added that "only the roof remains unchanged," as the new Camry was redesigned inside and out.
The suspension was retuned for the 2015 model year vehicle, to provide better handling balance and a better ride, according to Fay.
Most engine and transmission options will carry over from the 2014 model, including a 2.5-liter 4-cylinder or 3.5-liter V-6 coupled to a 6-speed automatic transmission.
Interested customers can expect a wireless phone charger inside the vehicle, a feature first found in the 2014 Toyota Avalon. The new Camry also comes with a 4.2-inch screen in the gauge cluster to display navigation, vehicle diagnostics, and audio information.
"It's almost a required move by Toyota at this point given the challenge they are facing from the competition and how hard they had to push to stay the top seller in the segment this year," says Karl Brauer, senior analyst for Kelley Blue Book, according to USA Today. "I think it will make a difference, but I don't think the styling alone is going to change the car's trajectory in the segment, which is increased competition."
Toyota sold 408,484 Camry's in the U.S. last year, making it the best-selling car, and second best overall vehicle in the U.S. for 2013.
The Camry finished behind Ford's F-150 pickup as the most popular vehicle in the country.