Dodge is introducing an innovative new leasing program that is intended to encourage sales of its current model Charger and Challenger vehicles even after the 2015 versions launch at the New York Auto Show.
Named the "Dodge Double Up," the leasing deal involves a one-year lease on a current Charger or Challenger starting on April 17; after a year, the owner can shift to a 2015 model with the same monthly payment, Automotive News reported.
If they decide to buy the 2015 vehicle, owners will get a $1,000 credit toward the purchase.
Dodge hopes the new leasing model will boost sales for the 2014 Challenger and Charger. Current car models generally see falling sales after new versions are revealed.
For the program, which runs through August, Dodge has worked out a deal with Enterprise Holdings, the umbrella over the Enterprise, National and Alamo rental brands. The company purchases around a million new vehicles every year and has agreed to take the 2014 Dodge Challengers and Chargers when owners decide to swap them out after one year.
Besides mitigating a drop in sales, the program is intended to be a nod to Dodge and Challenger owners' passion for their vehicles, Dodge brand head Tim Kuniskis told Automotive News.
"The last thing I want to do is take these people for the next five or 10 months and make them upset," he said. "I want them to feel good about what Dodge is doing for them."
The 2014 Dodge Challenger starts at $26,295 with a monthly lease of $269, according to the website. The current Charger sedan has a listing price of $26,995 with monthly lease of $269 each month for two years.