Audi Launching 2015 A3 with New Digital Tools

Mar 25, 2014 01:37 PM EDT | Jordan Ecarma

Tags Audi, sedan, A3, app, digital

Audi is pulling out all the stops to launch its new 2015 Audi A3 sedan, introducing new digital tools and updating dealerships to promote the latest model.

An A3 digital brochure and iPad apps will be used to present information to customers, Edmunds.com reported.

The German carmaker says the new A3 "promises to bring use of these powerful new digital tools to unprecedented levels."

With the intention of "streamlining" the dealership experience, Audi salespeople will be using a new Audi iPad app that shows information about the product and its availability. According to the company, 95 percent of the 278 Audi dealerships in the United States are using the latest digital tools, Edmunds reported.

Through the Sales Assist App, Audi personnel have been virtually showing off the new A3 to customers for months even before the sedan's nationwide launch on April 3. With pictures, videos and animations, salespeople can highlight features on the A3 and other models.

Showrooms will also feature some real-life touches as Audi works to give them a "warmer" atmosphere.

The latest showroom design "made our dealerships look modern and progressive--but a little cold," Sam Roberts, manager of retail experience for Audi of America, said in a statement, as reported by Edmunds.

Some of the changes include replacing tile, adding new sofas and switching up the seating area.

Audi also recently launched an advertising campaign for the new car featuring the famous song "We Are the Champions" by Queen.

The ad run will also feature celebrities like chef David Chang and comedian Ricky Gervais, who stars in "Muppets: Most Wanted," which is now in theaters.

The new 2015 Audi A3 2.0 TFSI has a base price of $33,795, including an $895 destination fee. The vehicle runs on a 2-liter four-cylinder engine, which is paired with Audi's base six-speed S automatic transmission.

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