Apple’s iOS Was More Popular on Christmas Day Than Google's Android

Dec 27, 2013 04:09 PM EST | Matt Mercuro

It seems Apple's operating system won the Christmas showdown against Android as 23 percent of all e-commerce orders were placed on the big holiday by using iOS.

Just four percent of all orders were done so while using an Android operating system, according to research collected by IBM.

Consumers using an Apple device like an iPhone 5 or 5S spent more per order as well, purchasing approximately $94 worth of items per transaction.

Android customers spent just $48 per transaction, according to the data.

"It would be sort of interesting to know whether or not these shopping excursion were being driven through a basic browser or if they were actually being enabled by a retail app," Charles King, principal analyst at Pund-IT, said in a statement, according to Sci-Tech.com. "That didn't shake out in this report."

Smartphones in general increased online holiday traffic by nearly 28.5 percent, compared to tablet devices which increased 18.1 percent, according to IBM.

Tablet devices helped increase holiday sales by 19 percent, which is almost twice the amount smartphones brought in (9.3 percent.)

"Mobile traffic was the highest we've seen over this holiday season, accounting for 48 percent of all online traffic, up 28.3 percent compared to the same period last year," IBM reported about sales on Christmas. "Mobile sales also remained strong, approaching 29 percent of all online sales, up 40 percent over 2012."

Data also showed that online shopping increased 16 percent on Christmas Day when compared to last year's holiday. 

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