Road Wayve is an LED screen that affixes to a vehicle's rear window and allows drivers to relay messages - accompanied by emojis - to cars behind it, such as "go around," "I'm sorry," "thank you," or "turn off your high beams."
"We believe that communication bears an incredible value in resolving disagreements, however, there is no easy way to communicate respectfully with other drivers on the road," said CEO and founder John Stanley in a statement.
Road rage and aggressive driving accounts for 66% of fatal traffic accidents. MOD hopes that RoadWayve can help reduce this figure and prevent incidents of road rage from escalating.
Messages on the screen can be activated through voice controls, an app or a remote. Customizable messages are also available along with a preset library.
RoadWayve says that its product is safe and legal, although law enforcement has yet to weigh in on the issue. The screen has a Bluetooth voice control option, which would likely make it legal for use in most states as long as Bluetooth is enabled on the device.
Drivers may develop road rage for a number of reasons, including getting cut off, tailgating, getting honked at or being unable to pass. But incidents of road rage are becoming increasingly dangerous.
Recently, police in Alabama was looking for a man who pulled a gun in a road rage incident. The man reportedly kicked in the windshield of a car while standing on the hood. An occupant of the car then pulled a gun, which leads to a confrontation.
A witness caught the incident on camera.
The man who pulled the gun, Maurice Mayo, said he was afraid for the life of his pregnant girlfriend. Mayo and his girlfriend were en route to a doctor's appointment where they'd learn the sex of the child.
It all started when Mayo's girlfriend, who as driving the vehicle, complained about another driver riding her bumper. It carried on for two to three minutes before she was able to move over. While passing the other vehicle, Mayo said the passenger and driver of the other vehicle were "flicking" them off and shouting out the window. When the other vehicle suddenly stopped, Mayo's girlfriend was forced to slam on the brakes.
The incident escalated from there, but fortunately, no one was harmed.