BMW Partnership Public-Private Agency on Charging Sation A Marketing Strategy

Apr 20, 2017 06:29 PM EDT | monriza


Earth Day Revelers gives its big announcement. A well-known company, BMW itself has partnered with the National Park Foundation, National Park Service and the Department of Energy in making the American's National Park visit in an EV more feasible. BMW will install 100 new electric-vehicle stations at the America's National Park.

According to reports, the first set of the 100 new electric-vehicle stations has already been completed at the Thomas Edison National Historical Park located in New Jersey. The said partnership will continue to identify additional locations for future electric vehicle stations.

The officials assigned to the new electric-vehicle stations would be hands on in selecting sites for the vehicles stations. An official will select the station base on proximity to the strength of an area's EV market. The distance from another charging location is also considered, and the park's "natural and cultural landscape."

The changing calamities and its effect have pushed the Department of the Interior and the National Park Service to make an action. The Department of the Interior as well with the National Park Service gave attention to the greenhouse problem. The Department focused is on minimizing the greenhouse gas contributions and reducing the driver's carbon print.

BMW made the announcement of the company's partnership in reducing air pollution in time for the Earth Day, which is Saturday, April 22, 2017. BMW stated, "The availability of electric vehicles charger will help reduces air pollution in parks and gateway communities as well as demonstrate the availability of electric vehicles in everyday life."

BMW Company believed in this project. BMW stated, "Through this public-private partnership, this organization can provide opportunities for the use on alternative-fuel vehicles are as one way to preserve national parks for the future of our generations to enjoy."

This partnership between BMW and these Departments is like hitting two birds with one stone. The partnership would give the solution to the air pollution problem. The 100 new electric-vehicle stations is a good marketing strategy for BMWs' Electric Cars.

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