Jeep Roundup: Quicksand Concept; 'The Apple of the Auto Industry'

Apr 04, 2017 12:08 PM EDT | BC Tabotabo


Jeep is one of the top-selling brands in the United States with its own unique look. The brand continues to release exciting and innovative designs that draw a lot of interest.

According to a report by Auto Blog, a lot of consumers see Tesla as the auto industry's 'Apple.' The Cupertino company is well known for creating sleek, innovative, and well-designed items. While this is also true of Tesla, the Silicon Valley EV maker is unable to sell its products in mass quantity.

The automotive brand most like Apple is actually Jeep. This is because the brand is quickly identified for making unique vehicles that are different but easily identifiable.

The Fiat Chrysler Automotive brand is known for making quality off-road vehicles. People don't just buy their vehicle's because of its engine, its chassis, or its interior. People buy their vehicles because of the brand name. The launch of the latest vehicles from their brand definitely garners a lot of attention and hype. While people aren't lining up at a dealership for it, the world is interested and can't wait for the latest models.

According to the same report, FCA USA delivered 926,376 Jeeps. The other top FCA brands, Chrysler and Dodge, were only able to sell 231,927 and 506,858 units, respectively. In fact, the sum of the two is even below the FCA's top-selling brand.

On a global basis, the brand was able to sell around 1.4 million units. This will no doubt be increased with the coming Wrangler and Wrangler Pickup trucks. In addition, the Renegade, Grand Cherokee, and the Compass are all selling very well as well.

Most recently, the brand is showing the world its Quicksand Concept. According to a report by The Drive, hot rodding has been around since the original Willys. The once-humble machines are transformed into trail monsters and rock crawlers. The bigger engines and improved suspension components really help make the Jeep the off-road king that it is.

For the Easter Jeep Safari, the Quicksand Concept really stands out amidst the newly released concepts. It has no fenders, B-pillars, and all the glass except the windshield. But undoubtedly, it is still one of the coolest off-road vehicles the brand has ever produced!

It's different and definitely unique. It has a styling statement that is something people will either love or hate. The hood has stacks coming out of it very reminiscent of the old Gasser drag racers and the missing fenders really jazz up the vehicle's off-road stance. The mounted compressor tank is also a nice touch that adds more to the picture. Moreover, the stripped down and bare-bones design is simple but edgy.

Don't let the design say otherwise, the Quicksand Concept is very capable. Its coil-over damper suspension has a solid axle up front and promises amazing suspension for those rocky and tight spots. It also sports BF Goodrich Mud-Terrain T/A KM2 front tires which measure a whopping 32-inches in diameter. The rear wheels measure 37-inches!

The setup looks mean and intimidating. Underneath, it has a 392-Hemi crate engine which will give it plenty of power. This is sent through an impressive six-speed manual Getrag gearbox.

Jeep is truly an amazing brand. It could very well be the Apple of the automotive industry and it continues to surprise us with great new designs. What do you think about the Quicksand Concept? Share your thoughts and comments below!

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