When Mini first came to the United States, it did not take too long to capture the hearts of the customers. It has been very popular since the day it was launched 15 years ago. From 2002 until now, MINI USA has sold more than 725,000 vehicles. It still has not stopped being everyone's favorite.
MINI has a very strong brand image. It was recognized as one of the Top 100 Global Brands by Interbrand. Not only this, Strategic Vision named MINI as the Most Loved Mass-Market Brand in their 2016 survey. MINI was superior in its field as a brand to behold. It was ranked #1 in Sales Satisfaction by J.D. Power & Associates 6 times.
The vehicles that were offered in the lineup saw many changes over the last 15 years. Earlier, it was the single Hardtop model that launched the brand in the country. It went on to make space for four different models which were all champions in their own respect. The product included super hits like the MINI Convertible, MINI Clubman, and MINI Countryman, reported BMW Blog.
What MINI gained over the years is solid loyalty in a customer base. The brand also did not fail to recognize the need to involve the society in different ways through its community events. To cite, the event like MINI TAKES THE STATES brought together an enthusiastic crowd of more than 25,000 people. They came together through the years to share in varied road trip memories and activities like 3 MINI weddings, 1 flash mob, 1 pet parade, and providing more than 1.3 million meals to families in need during this year's adventure, reported The Drive.
As a feather in its cap, earlier this year, the MINI JCW Race Team won the first race of the season at Daytona, leaving behind six Porsches, three BMWs, four Mazdas, one Ford Mustang and one Nissan.
MINI never deterred to deliver premium performance. It was coupled with designs to die for and the driving dynamics of the car never failed to impress. The demand for the brand and the products in their lineup increased every passing day.