Yesterday, Apple announced its plans to launch a special edition (PRODUCT) RED iPhone 7 and iPhone 7 Plus. It will be launched on Friday, March 24.
The iPhone 7 and iPhone 7 Plus (PRODUCT)Red Special Edition comes in a vibrant red aluminum finish, hence the name. According to the company, it was launched in recognition of more than a decade of partnership between Apple and (RED).
By purchasing the brand new Red iPhone 7 and iPhone 7 Plus, customers contribute to the Global Fund and helps bring the world a step closer to an AIDS-free generation. Those who are looking to purchase and help with Global Fund, the product will be available to order online worldwide, and in stores.
Apple CEO Tim Cook explained the vision behind iPhone 7, iPhone 7 Plus (PRODUCT)RED. His official statement reads:
"Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today's lineup of Beats products and accessories for iPhone, iPad and Apple Watch. The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can't wait to get it into customers' hands."
On the other hand, (RED) CEO Deborah Dugan also talked about the project. She said,
"Apple is the world's largest corporate donor to the Global Fund, contributing more than $130 million as part of its partnership with (RED). Combining the global reach of the world's most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone."
This special edition iPhone joins the current (PRODUCT)RED lineup. It is available to purchase all year-round. The lineup also includes the full iPod line of products, Beats Pill+ Portable Speaker, Beats Solo3 Wireless On-Ear Headphones and more.
The iPhone 7 Smart Battery Case and a wide range of accessories for iPhone, iPad, and Apple Watch were also included in the (PRODUCT)RED lineup. According to Apple, shipments of the new model will begin by the end of March in the United States and more than 40 countries around the world.