Mercedes' AMG and BMW's M are brands that are well-known for creating high-performance models of standard cars. Throwing its hat into the performance car fray is British carmaker Aston Martin with its very own AMR performance division. It has been confirmed that the first two cars to be modeled on this platform are the Rapide and the Vantage.
AMR is named after Aston Martin Racing, the automaker's official racing team. With the launch of this new brand, the new AMR division will produce high-performance variants of every core car model in the car company's portfolio.
Vantage AMR Pro is an extreme, track-only expression of performance and the most powerful V8 Vantage ever.
— Aston Martin (@astonmartin) March 7, 2017
"Cars such as the Vantage GT8 and Vantage GT12 confirmed that our customers love raw, race-bred models, but we also knew there was an opportunity to create cars that offer a sharper performance focus but stop short of those truly hardcore, special series models," Aston Martin chief executive officer Andy Palmer said in a statement acquired by The Verge.
Palmer added that creation of the AMR division will serve as the perfect platform in realizing that vision. Cars that will bear the AMR branding will feature better performance and handling compared to their standard core models. AMR branded cars will also feature unique design cues both on the interior and exterior of the cars.
Taking the stage at this year's Geneva Motor Show, Aston Martin will unveil the first pair of concept cars from the AMR division. First is the Rapide AMR sedan, and the other one is the Vantage AMR Pro coupe.
Only 210 units of the Aston Martin Rapide AMR will be made, something that will add to the exclusivity of the high-performance car. In terms of performance, the Rapide AMR will pack a V12 naturally aspirated 600horsepower engine, according to The Telegraph. The British carmaker has yet to confirm the availability and pricing of the Rapide and the Vantage.