Maserati Levante Looking to Increase Sales

Feb 18, 2017 08:00 AM EST | Joyce Vega

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Maserati’s unmistakable design is showcased beautifully in the sleek, sporty silhouette that features three iconic eye-catching air vents on the front wings. The assertive style on the front grille references the great sporting Maseratis of the past and features the legendary Trident badge the ultimate symbol of exclusivity, refinement, and elegance. 

Business Life reported that the original name for Levante was Kubang, which was ditched by the company shortly after. The front of Maserati Levante takes the notion of aggressive looks to another level. The wide frontal grille and air ducts look like they are full of sharpened teeth. The interior is all about the handcrafted tradition. The sporty leather seats are a work of art. There is leather all over the dashboard, door trims, and steering wheel. Maserati Levante comes with the 3.0-liter turbodiesel. It pushes out 202kW at 4,000 rpm and 600Nm between 2,000 and 2,600 rpm.

It has eight-speed ZF automatic transmission and all-wheel drive. From 0-100kmh it takes only 6.9 seconds and it has a top speed of 230kmh. Maserati Levante can be configurated with a number of different packages, such as Premium Pack, Driver Assistance Pack, Luxury Pack, and Luxury Zegna Pack.

According to Drive, Maserati Australia plans to double their annual sales by capitalizing on the brand’s long-awaited Levante SUV. In January, Levanted accounted for 52 of the 68 Maseratis sold, and there are already 200 advanced orders.

Glen Sealey believes that Maserati can sell more than 500 Levante models a year. However, one of the core pillars of the brand is exclusivity, so they don’t want to oversupply the market. The Levante is bringing new buyers to the brand, and it is expected to have the highest percentage of female drivers of any other Maserati model. The Levante line-up starts from $139,900 and has three variants: Levante, Levante S, and Levante Diesel.

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