Lamborghini Urus Concept Will Become A Reality; Production Will Begin This April Confirmed By CEO

Feb 10, 2017 04:30 AM EST | Andrew Davis

Lamborghini Urus concept is coming to life and production will begin by April of this year. This was confirmed by Lambo's CEO Stefano Domenicali. This is the first for Lambo to finally commit to building an SUV.

The Lamborghini Urus concept first debuted back in 2012. After 5 long years, it seems it is finally happening. Digital Trends reported that there are two important points that Lamborghini's CEO confirmed.

Stefano Domenicali confirmed that start of production will begin in April and will be made in Sant'Agata Bolognese, like all Lambo vehicles that are built in their sole factory. Lambo's CEO also confirmed that the new SUV will retain its moniker "Urus," a concept the first made its debut at the 2012 Beijing Auto Show. "It's a matrix of complexity that, for our dimension, is a big, big step," said CEO Domenicali during a sat down with Digital Trends.

Domenicali also divulged a few juicy details, CNET reports. The Lamborghini Urus will also be able to handle off-road conditions, such that it will have specific modes for "ice, snow, stones, and sand." The CEO hinted that it could have a similarity with the Ego approach found in the Aventador S.

In terms of hybrid vehicles, Lambo is expecting that the Lamborghini Urus' second variant could hit the market as a hybrid.

According to Motor Authority, a standard 4-liter twin turbocharged V8 engine could power this luxurious SUV. It could produce around 500 to 600 horses. But we will soon find out once the Lamborghini Urus finally makes its grand entrance.

A production version of the Urus could possibly grace the Geneva Motor Show that will kick off this March. Geneva has been home to Lambo's supercar debut, so the company debuting its luxurious SUV is a strong possibility.

Since production of the Lamborghini Urus will begin this April, the SUV could hit the stores by 2018. Stay tuned for more updates on the latest of this must-have flashy, luxury SUV.

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