Ford Motor Co recently announced that it is planning to expand its fleet of sport utility and crossover vehicles in the United States to a surprising 13 models from seven by the year 2020. This idea is due to the automaker's never ending demand for SUVs and crossovers across the nation.
Mark LaNeve, vice president of U.S. marketing sales and service, said in a statement late Monday: "SUVs are the top-selling segment in the U.S." "That is why we are introducing five new SUVs in the U.S. by 2020."
According to a reliable source, the automaker will at least build three of the future models that have been approved for production in the past two years. The market of SUVs has dramatically increased since 2014 from 32.6 percent to nearly 40 percent of total U.S. car sales in 2016.
This coming fall, the automaker will reveal its redesigned 2018 version of its larger Expedition SUV, which will take on the Chevrolet Tahoe and Suburban in one of the most lucrative market categories in the global auto industry. GM's lineup of large SUVs currently holds the title as the top automaker to produce top on the line SUVs.
In addition, Ford Motor also announced that it would import the EcoSport from India to the United States early next year before starting the new model Bronco into production by the end of 2019. Also, it's been reported that the automaker is already planning to introduce an electric crossover by the same year.
Meanwhile, company officials did not provide any further details yet on the other two unidentified models. According to a few supplier sources, those unidentified vehicles are likely new compact models where consumer demand is strong. Speculations have been out stating that the two unknown models could be the next-generation Focus small car and the next-generation of the subcompact Fiesta.
Furthermore, the automaker's division of SUV lineup is said to grow up to nine entries by 2020, while the Lincoln brand will be marketing four SUVs all of which will share ideas with other Ford models. Ford had already raised its proportion of SUV sales up to 33.9 percent of its U.S. sales last year, but the automaker still is behind GM.