The company behind the iconic bricks Lego has just released a new social network made for children under 13. The company named the new social network "LEGO LIFE". It's designed to show off kids creative constructions to the world, let them look at what other kids have created and also at the same time, share what they've built. It will be available for tablets with iOS and Android application.
The social network is aiming kids under the age of 13, equipped with protections in place to make sure the site will remain child-friendly. According to the company, the idea came about by watching how children shared their creations in the Lego Club Magazine's Cool Creations section. Kids were also posting stories and photos of their Lego building to the company's message boards.
LEGO LIFE means to translate the similar activity in an online world while offering additional tools to inspire future building, ways to earn many rewards, and a means of commenting on others creative creations. It can also be personalized to the individual user, each account will have their own newsfeed that is customized to their interests.
In addition, users will also have the option to follow their favorite topics or groups, such as those kids dedicated to vehicles, superheroes, animals and more. Their feed will include posts from Lego master builders, which will also some off many impressive creations.
Children will have a chance to interact with some Lego characters such as Master Wu from Lego Ninjago, Emma from Lego friends, and of course Lego Batman. The company said that the characters mentioned will appear on the network to comment on the users builds, which are shared via photo uploads and share building inspirations. Other features will include Lego videos, lego news updates, quizzes and other activities.
Part of the LEGO LIFE'S safety features will include its own custom emoji keyboard which children can use when they're talking about their creations or commenting on others creations. This will leave a little room for online bullying which the company is avoiding to happen. In addition, the company said that they worked with UNICEF on its set of safety features.
The app will not allow sharing of personal information or images that could be used to identify and locate members, and member's avatars will be just customized lego characters. The app is now available in the US, Canada, France, Germany, Denmark, Austria, and Switzerland.
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