It's official, Ford has launched the Omnicraft brand in North America. The mission is to supply replacement Omnicraft parts for non-Ford vehicles.
Ford has always been one of the best automakers in the whole world. Many car enthusiasts love Ford for its quality and services. Now, even non-Ford vehicles can afford this privilege.
The Omnicraft brand will kick off with an inventory of 1,500 most commonly requested parts. This will most likely include brake discs, brake pads, oil filters, alternators, starter motors and loaded struts to be sold by Ford and Lincoln dealers.
There are also plans to grow more than 30 automotive parts categories, plus more than 10,000 Omnicraft parts. According to Ford, the Omnicraft brand will give every non-Ford vehicles guaranteed high-quality spare parts which can be bought at a reasonable price.
Non-Ford owners will also have the confidence of fitment and service by factory-trained technicians at their local Ford dealership. In a statement, the president of the Global Ford Customer Service Division, Frederiek Toney, said, "Omnicraft is a significant benefit to any vehicle owner who needs parts or to have their vehicle serviced. Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by Ford and installed by Ford's world-class certified technicians."
Omnicraft is the very first all-new brand launched by the Ford Customer Service Division in about 50 years. It is expected to bring increased business into dealership which will provide some more revenue stream. It will also help provide Ford an opportunity to tackle franchised non-genuine vehicle service centres.
While this is news for most car enthusiasts, the business move isn't exactly new. Some might remember GM's ACDelco subsidiary also sells thousands of parts for both GM and non-GM vehicles. However, this doesn't change the fact that hundreds of Ford fans with non-Ford vehicles will line up to get those Omnicraft parts soon.