The Arkansas-based retail store and the largest one in the nation, Wal-Mart, is already on its way into auto sales. The company has built a group of a partnership including the new largest car retailer, AutoNation Inc.
CarSaver is the online platform of the company's car retail. The program is said to be launch on the 1st of April in 25 of Wal-Mart's Supercenters in four markets such as Dallas, Houston, Oklahoma, and Phoenix with Ally financial as the preferred lender.
The platform will allow car buyers to choose from financing and insuring a car with their website or a touch screen counter that is assisted by bilingual car advisers that are available on the line. Members of the staff in CarSaver are set up inside the store right across the check-out lanes with other services including nail salons and optical centers. They will present and explain the program that is offered by the company to the customers.
Customers can choose from a wide range of cars from new, used or pre-owned cars and avail on the application for car financing and insurance on the center, online, or by talking with their representative on the phone with their 800 contact number. After the first encounter, CarSavers will then connect the customers to a certified local dealer and book for an appointment. However, if the customer doesn't notify the dealership, a reliable adviser will be the one to reconnect with the customer.
If CarSaver will be able to make a sale, they will receive a $350 from the dealership as a success fee. If there will be no sales, no payment shall be granted to CarSavers too.
For instances that the launching will be successful, CarSavers do hopes to be in all Wal-Mart Supercenters around the nation in two years with matching the customers of over 10,000 certified partners in a dealership. This company program also provides an opportunity to Ally in building another channel and a great customer experience according to the president of Ally auto finance, Tim Russi.