Prices Now Higher On The App Store In UK Due To Brexit

Jan 17, 2017 11:28 PM EST | JP Olvido

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Tech giant Apple has confirmed that App Store prices of apps in the United Kingdom will be raised. This is due to the pound's decline in value.

App Store UK Prices to go up. Developers have been informed that prices of apps in the United Kingdom will go up by 25 percent. This is due to the fall of the pound's value in the world market following the Brexit incident last year.

Apple sees it fit to adjust its app pricing in certain regions given the fluctuating nature of foreign exchange rates. App price adjustments are also brought about by taxation.

A statement from Apple reads, "Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business... These factors vary from region to region over time."

The minimum price for an app on the App Store that developers can set is US$0.99 which is equivalent to £0.79. The price adjustment would set the minimum to £0.99 for apps and in-app purchases in the United Kingdom. Prices of paid subscriptions, however, will remain unchanged.

Apple had already adjusted the prices of their computers and mobile devices in the UK by 20 per cent in October last year. Other tech companies such as Dell, Hewlett-Packard, Lenovo, and Microsoft have also done their own price adjustment in the UK although not all had adjusted proportionately.

Just like Apple, Microsoft has also adjusted their UK prices to cope with the declining value of the pound. The Redmond-based tech giant had adjusted their prices by 22 percent to align with prices in the Eurozone. Google, on the other hand, has not made any announcement on a price adjustment for apps available on their Play Store.

Apart from the UK, Turkey and India will also see prices of apps in the App Store adjusted. This is due to a service tax rate change in those countries.

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