General Motors Co. is positive that the United States is a great market for diesel vehicles even if the technology for electric cars is evolving every day. Many automakers today may be investing much more in electrical technology but GM is still seeing a demand for diesel versions of their vehicle like the GMC Canyon and the Chevrolet Colorado pickups.
In addition, even though several automakers are already terminating diesel in the U.S. market and generally looking to turn things around, a few are taking a cue from European car manufacturers when it comes to building thrifty engines. The famous automaker company Volkswagen just confirmed that they will not anymore offer diesel engines in the U.S., but GM and other brands will be taking over the U.S. market to offer consumers the diesel option that they want.
Alan Batey, GM North America President, said in an interview, "It's only been since the VW challenges that people have been sort of scratching their heads a little bit about diesel, but we've been absolutely thrilled with how they've taken off for us."
One surprising vehicle is the 2018 GMC Terrain, which made is debut on the very first day of the 2017 Detroit Auto Show. With its new redesigned crossover and if it will be going on sale, the vehicle will be equipped with a 1.5 liter turbocharged inline-four engine, it also includes a 2.0 liter turbocharged gasoline four and a 1.6-lliter turbodiesel paired with a six-speed automatic that releases out 137 hp and 240 lb-ft of torque.
In Europe, diesel accounts around half of the nation's car sales, but some analysts believe that the technology will decrease soon. A consulting firm named AlixPartners LLP predicted that diesel cars will decline by 9 percent by 2030. One of the reason is that electric vehicles and hybrids are becoming cheaper as time goes by. Not only that, many gasoline type vehicles will also shrink as per firm's predictions.
General Motors vice president, Dan Nicholson confirmed to the Automotive News earlier this fall that, "there are a lot of diesel intenders and diesel-loyal people who are looking for a brand and vehicles to go after."They tend to be more tech-savvy than the average customer. And they won't stop wishing for a diesel. And we'll go after those customers."
Diesel Equinox can still offer a valuable marketing claim. Buyers should expect 40-miles-a-galloon in highway driving. Meanwhile, GM is not only the company who is betting on diesel, when VW decided not to offer any more diesel vehicles, U.S. Jaguar Land Rover confirmed that they are already planning to produce more diesel models in the coming years.