On Monday, Instagram started rolling out its "Live" video-streaming feature to all iOS and Android platform users in the U.S. The company first released this feature in November to be able to "connect with your friends and followers right now." There are also available popular Live videos in the Explore page. According to Instagram, Live video will be available globally over the next few days.
Instagram Live is a feature that resides within the Stories section of the app that lets users share 10-second video clips that disappear after 24 hours, according to Macworld. If you swipe right from the feed to access the camera, Instagram will show a "Live" option. When you go live, your profile picture that appears in the Stories bar will get an icon so that your followers can tune in. They will receive a notification that you are live-streaming as well.
Using Instagram, the video can be streamed for an hour. While on your Instagram Live broadcast, you can make a comment for everyone to see or else, turn off the comments option altogether.
Earlier this year, Instagram launched the feature that lets users post 10-second video clips that are automatically removed after a day, taking a cue from the heavily popular Snapchat. Now, as it tries to expand beyond static photo-sharing, several social media platforms have also started to introduce the live video feature: Twitter has its Periscope app, Facebook has the Live options, and now, Instagram - which is owned by Facebook, has added the live video feature, according to Indian Express.
Instagram - being the most used photo and video sharing app - releasing Instagram Live seems to be a pretty big deal. It shows that the social media is not content with just still pictures, but is now moving into embracing live streaming and real-time videos.