Toyota Hybrids Are Back In The Spotlight, Company Plans To Double Sales

Dec 08, 2016 07:03 AM EST | Matthew Cruz


Toyota, a carmaker that typically veered away from electric vehicles, announced earlier this year that it was going to significantly increase its involvement in the category. But now, the Japan-based carmaker is assuring motorists everywhere that Toyota hybrids aren't going anywhere: on the contrary, Toyota is planning to make big expansions in hybrid development.

According to CNET's Roadshow, Toyota hybrids are going to see ramped-up levels up production within the next five years as part of the carmaker's pursuit of global emissions goals. To turn this roadmap into a reality, the brand will work over the next five years to increase the team tasked to develop Toyota hybrids by 30 percent. 

Toyota's target is to develop 19 powertrain components that will eventually be included in 60 percent of its total cars on the market in five years. Toyota's powertrain division President Toshiyuki Mizushima said the technology at the heart of plug-in hybrids and fuel-cell and electric cars is hybrid technology, suggesting that by putting the focus on Toyota hybrids, the developments made can be incorporated into the company's electric vehicle research and production, as well. 

Another big indicator that the company is putting Toyota hybrids in the spotlight is its plan to double Hybrid sale within the next ten years. Currently, Toyota hybrids make up 10 percent of the carmaker's yearly sales around the world. 

This is primarily in an effort to meet an even more ambitious goal of lessening emissions of carbon dioxide by up to 90 percent within the next 35 years. To achieve this, Toyota is including its new powertrains in its Toyota New Global Architecture (TNGA), a line of engines that is going through a reformed manufacturing process and that must abide by stricter standards. According to Forbes, this means 20 percent better fuel economy and 10 percent more performance. 

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