The title of being the very first India-made car to be exported in the United States of America now belongs to the Ford EcoSport. Although the early generation of Ford EcoSport is built in Brazil by Ford Brazil, it wasn't until 2013 --- when the second generation and other variations are assembled in India, as well as in Thailand and Russia.
The EcoSport will be sold in four versions: The EcoSport S, The EcoSport SE, The EcoSport SES, and The EcoSport Titanium. The EcoSport Titanium would feature a 10-speaker, 675-watt sound system and is slated to be released in 2018. Meanwhile, other variations would have an optional HD Radio technology, a SiriusXM satellite radio, and a dual FM radio antenna.
In India, however, sales for the Ford EcoSport aren't really doing great --- ever since the Maruti Suzuki Vitara Brezza was launched during the summer of this year and bested it, according to a report by Z News. This might also be one major reason why it has decided to try its hand in the US, instead --- to make up for its revenue losses. Thus, it was redesigned to appeal more to the American market.
The main target market for the Ford EcoSport would mainly be parents, whose children had already grown up and left. Another target demographic would be millennials, especially those who are still financially dependent on their parents.
Before the reveal of EcoSport launching in America, Ford, mainly an American company, came under fire from President-elect Trump, according to an article by USA Today. President-elect Trump heavily criticized the company for their decision to move their small car production to Mexico, which had gravely affected potential jobs for American workers. President-elect Trump intends to impose a 35 percent tax for cars that are built outside the US for the American market, expecting that such a move would force exploitative auto manufacturers to return jobs that are meant to be in American shores.
The Ford EcoSport is set to roll out in the US this 2018.