Apple iPhone 7 is finally here, which marks the culmination of the months' long rumor frenzy that preceded the actual launch. And while the devices does not pack in anything ground breaking so far as looks are concerned, a whole new generation of iPhone still makes for a thoroughly exciting proposition.
Also, what is further expected to boost the prospects of the new iPhone 7 range is the sudden and rather unexpected fall from grace of the Samsung Galaxy Note 7. The Note 7 had all going for it, which includes its sleek and svelte looks, superb build, excellent software support along with superior hardware features built into it.
However, that was all when the batteries started to explode leading to a worldwide stopping of sales of new Note 7 devices. That is not all as Samsung has also said it would replace all Note 7 devices sold so far anywhere in the world. That at 2.5 million makes for a sizeable number of Note 7 to be replaced.
Worse still, there seems confusion reigning supreme in various regions so that many aren't aware how or when their Note 7 device would be replaced. According to Pocket-Lint, Things are better in the US though where the carriers have ensured all those who have bought a Note 7 will be taken care of well enough. However, the problem is, no one is sure when the replacement devices are forthcoming.
It is in such a scenario that the iPhone 7 has made a landfall, and it has the ground ready to go for the killing. The Galaxy S7 and S7 Edge has been critically acclaimed and well received in the market. The Note 7 went on to script a whole new success story and was being touted to be the best smartphone ever built; but for a few exploding batteries that stoked fear of the rest of the 2.5 million Note 7, or a part thereof also exploding.
Of course Apple is keen to seize the opportunity announcing the pre-orders for the new iPhone 7 will begin Sept 9, BGR reported. This will be followed with the actual deliveries starting Sept 16. That's super quick and Samsung will have to be quicker if it does not want to lose customers away to Apple.
From Samsung's perspective, the damage has already been done. How well it manages the situation will determine not only the future of the otherwise awesome Note 7, but also its own credibility as a responsible electronics company.