Tesla Hires Former Apple Director Of Reliability Engineering To Shore Up Production Blues

Aug 19, 2016 10:30 AM EDT | Sovan Mandal

Elon Musk might have famously termed Apple as Tesla's graveyard in the past though the flow of employees seems to be far from being unidirectional. Case in point; the recent hiring of David Earhart who has served Apple as the Director of Reliability Engineering and would be having a similar job profile in Tesla as well.

Earhart will be bringing over two decades of experience in reliability engineering to Tesla. It also makes a lot of sense for Tesla to poach on Apple's reliability engineering team given the exemplary reliability that Apple products are known for. No wonder, Tesla's reliability engineering division is already teeming with ex Apple VPs and directors, as reported by Electrek.

The above trend can also be explained given the plummeting track record of Tesla vehicles to better manage its production process. Elon Musk had earlier described the issues plaguing the assembly division as 'production hell' which has been hampering its production goals.

However, with Musk taking personal interest in easing out the productions issues together with a new beefed up production and development team, things already are on the uptick. All of that has allowed Tesla's Fremont facility to finally reach the desired production goal of 2,000 vehicles a week.

Tesla is already under significant pressure to roll out the new Model 3 after all the hype it has generated. The automaker has garnered advanced booking of the car to the tune of several hundred thousand already. As LeftLaneNews reports, Tesla also stands the risk of losing market share to competitors that too are in the process of lunching electric powered vehicles in future.

Tesla is also aiming to achieve a sustained production run of 10,000 vehicles every week as it prepares to launch the Model 3. Musk had earlier stated the new Model 3 is already designed for manufacturing and should have lesser reliability issues when it hits production lines.

In other Model 3 news, Tesla is reported to be revising its sales strategy from the ground up to better tap into the interest generated by Model 3 to sell other Tesla products such as Powerwalls and solar systems.

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