Dwayne Johnson has just entered the realm of social media as he starts his new YouTube channel that features an array of top-notch digital stars.
This marks his official entry to the ever-growing club of famous celebrities that grab the opportunity of making it big even in the virtual world.
The wrestler turned hunk actor partners with Dany Garcia's Seven Bucks Productions and Studio67 as they embark in growing the Seven Bucks Digital channel in YouTube. H
e sees this as the wisest thing to do to move along his well-spent career. This will also benefit The Rock's fans as it connects with the audience in a more convenient and approachable way.
According to Johnson, "The feedback and response from our audience is in real time, which makes it a very cool space to play in."
This is the reason behind his entrance into the lower end media industry as he wants to tap into the "real-time" market. The new YouTuber also added, "It also allows us to build a platform of opportunity for unknown talent to express their creativity and shine."
He is now the latest celebrity to enter the social media limelight as he takes on the digital business industry by creating his own YouTube channel.
Kevin Hart who has the Laugh Out Loud channel that features comedy shows in YouTube is one of the other celebrities who have tapped into YouTube, as he partners with Lionsgate.
Hart's channel is set to premiere by the start of 2017. Mario Lopez, the "Extra" co-host also joins the AwesomenessTV channel as it aims in reaching out to the millennial moms.
Kim Kardashian West has also made millions of dollars thank to the games and other gadget apps that are related to her on-screen persona as a sexy fashion celebrity.