Honda’s Case Of Failed Injury And Death Reports Now Closed, Resume Marketing Stance

Apr 26, 2016 04:30 AM EDT | Alexa Parker

The verdict has finally been given and it is geared in favor of Honda. The US government has finally closed the doors on the issues that have tangled Honda's name. With the decision, notions of Honda resuming on marketing stance to strengthen their profit returns arise.

It is undeniable that Honda's name was marked with much controversy when the carmaker was tangled in the controversy. However, as the decision gave rise to clarity, Honda can once again regain back the lost shares, profits and revenues. In a given statement by National Highway Traffic Safety Administration as cited in Charlotte Observer says, "In documents posted on its website Monday, Honda paid a $70 million fine and took steps needed to make sure similar failures don't happen again."

Moreover, it stands out that the US government has ensured that Honda compensates for the vehicles that had issues. It stands to reason that Honda knew of the complaints but since they failed to inform the authorities, the outcomes are the civil case penned against them.

According to the same report, Honda did not reveal the 1,729 complaints as well as the report warranty on claims given the fact that some cases led to lost lives and unprecedented deaths. In addition, it has been taken into account that it has taken Honda 3 years to implement counter measures regarding omission issues that have begun in 2011 as well.

Although the US government has fined Honda for the crisis, the process was not an easy one. Honda had to accomplish certain requirements and have them passed on before the given timeframe.

Nevertheless, Honda has successfully submitted the needed documents to close the investigation and the probe. From written procedures that shed light to deaths and injuries up to the needed training for its personnel and even the early warning system were all complied by Honda.

On a different note, as Honda closed its doors on the safety controversy, it has set forth its plans to dominate the Chinese market for 2016 and it aims at selling 1.07 million vehicles in China, reports Channel News Asia.

As the US government closed the probe on Honda's security issues, it has also begun its marketing stance to dominate and increase profits in China by selling 1.07 million vehicles for 2016.

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