Audi has once again partnered with Marvel to showcase several of its models in the upcoming film "Captain America: Civil War."
Since "Iron Man" in 2008, Audi cars have actually been featured in almost every Marvel-related film. In "Civil War," the 2017 Audi R8 V10 plus Coupe, 2017 Audi SQ7, 2017 A4 and 2016 A7 Sportback will be featured. The Audi Prologue concept car that debuted at the 2014 LA Auto Show will also be seen in the film. A new clip, titled “The Chase,” provided a glimpse of the German cars in action.
Digital Trends notes that in the video, Captain America (Chris Evans) was chasing a new character in the series named Black Panther (Chadwick Boseman), who is also running after the Winter Soldier (Sebastian Stan). There was a family in a 2017 SQ7 that got entangled in the footrace.
Captain America took over the Audi SQ7, while Black Panther clung to the back of another Audi vehicle. All police vehicles going after the trio were also by Audi. There were brief shots of the four rings on the grilles of the cars as they dashed inside the dark tunnel. The clip ended with the mother in the family car deciding to take a shortcut away from the dangerous pursuit and heading towards a peaceful road.
In the film, Iron Man (Robert Downey Jr.) will drive the R8 V10 again, Zemo (Daniel Bruhl) will handle the A7 Sportback, while Agent 13 (Emily VanCamp) will drive the Audi A4.
“Audi. The brand everyone is chasing,” Audi stated at the end of the video.
According to Anthony Russo, director of “Captain America: Civil War,” the production team has been aiming to provide an almost 'present-day' experience to viewers. The have also successfully maintained the proper balance between real world and the future by working with Audi, Russo pointed out. This allowed them access to Audi's current models and most advanced designs.
Pursuitist also stated that Audi hopes that their appearance in the movie will help introduce their technology to more people. Loren Angelo, Director of Marketing, Audi of America, said that the company is excited to be a mainstay for the Marvel franchise and provide support to their team of heroes with a fleet the brand's models.