NHTSA Builds Trust On Self-Driving Tech

Apr 16, 2016 07:00 AM EDT | Victor Thomson

The National Highway Traffic Safety Administration (Nhtsa) started a campaign focused on building trust on autonomous cars. The federal agency is helping consumers understand these artificial intelligence (AI) systems and the path to their development.

According to Silicon Angle, thanks to futuristic business opportunities from the likes of Uber and manufacturing innovations from the likes of Tesla, autonomous cars are going mainstream. A survey by Gemalto NV revealed that 63 percent of those interviewed expect that by 2025 self-driving cars will become a common sight.

One of the main concerns regarding the driverless cars is related of their performance and security. A survey performed in 2015 by NerdWallet, Inc. found that 46 percent of the respondents think safety issues are a major drawback of driverless cars.

In this context, the campaign started by the Nhtsa comes as a useful opportunity to educate consumers about the self-driving tech being installed in autonomous cars today. This way the governmental agency can better deal with the challenges of getting people to trust self-driving vehicles.

Nhtsa published its safety awareness campaign on the website safecar.gov. The Department of Transportation and. Nhtsa are working together to advance safety features such as adaptive cruise control or the automatic emergency braking. 

According to the publication Cars, Nhtsa also is working to create a standard for technology that allows vehicle-to-vehicle communication. Cars equipped with this technology can wirelessly "talk" to other equipped cars around them. This tech informs cars about the positions and speeds of the cars around them.

Advanced safety features such as forward collision warning, blind spot monitoring and lane departure warning systems are just a few of the technologies already present in cars today that are paving the way toward driverless cars in the future. We are assisting now to a huge transformation in how vehicles are becoming more intelligent. Some people are still skeptical about the change to autonomous cars, but Nhtsa's information campaign can help them trust the new self-driving technology.

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