Domino's Pizza has partnered with General Motors and Google to build a fleet of pizza delivery cars that come with warming ovens, reported Bloomberg Business.
The pizza chain, which is the second-largest in the U.S., plans to test 100 delivery cars in 25 markets, including Boston, Dallas, Detroit, Houston, New Orleans and Seattle, according to MarketWatch.
The pizza mobile, called the Domino's DXP (Delivery Expert), took three years to build, The Detroit News noted.
"We wanted to design a vehicle for our customers to continue to have a positive, fast and east delivery experience," said Russell Weiner, president of Domino's USA. "This is not a gimmick. We spent millions of dollars developing this concept."
Working with General Motors and Google, Domino's will convert the Chevrolet Spark into the DXP, Bloomberg Business noted. Domino's collaborated with Roush Enterprises, the company that is building Google's self-driving cars, and General Motors to retrofit GM's Spark for the car.
The pizza delivery vehicles will be serviced by specially-trained local Chevrolet dealers.
"I'm a pizza geek. This is an opportunity for us to have a company car. Why wouldn't I invest in this," said Dave Ceserini, a franchise owner of three Domino's Pizza in Ann Arbor and one in East Lansing. Ceserini bought three DXP's for $25,000 each, according to The Detroit News.
"Three years ago, if someone asked me about a Domino's car with an oven, the crowd would have laughed too, but not only are we a pizza company, we are a technology company. You never know what is possible in the future," said Russel Weiner.