Jeep Woos Millennials with New Renegade Campaign

Feb 10, 2015 03:30 PM EST | Jordan Ecarma


Jeep has launched a campaign for the new Renegade SUV that targets millennials with the hashtag "#RenegadeLifeContest."

Using Twitter and Instagram, people can share photos that embody the "Renegade spirit" with the campaign hashtag to enter the contest. Their pictures may be included in future Renegade commercial spots.

Three winners will be chosen to attend the iHeartRadio Music Awards in Los Angeles, where the first "Renegade" award will be bestowed. They will each receive an all-new 2015 Jeep Renegade as a prize and will film commercials to be aired with the iHeart Radio Music Awards.

The Renegade subcompact sport-utility vehicle will be built in Italy and is expected at dealerships in March, according to Automotive News.

Jeep is partnering with Bravo, E!, NBC Entertainment and Syfy to promote the campaign, which will culminate at the iHeartRadio awards on March 29.

Music artists Brantley Gilbert, Charli XCX, Hozier, Iggy Azalea and Meghan Trainor are nominated for the "Renegade" award.

"As the excitement and anticipation for the launch of the all-new 2015 Jeep Renegade builds momentum, we strive to bring consumers something fresh and different," Kim Adams House, head of Jeep advertising, said in a statement.

"NBCUniversal's portfolio of networks allows us to authentically interact with some of its most socially engaged audiences, giving our fans the opportunity to share their own unique 'Renegade' spirit and passion for the Jeep brand."

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