Jerry Seinfeld surprised reporters and car enthusiasts this week by making an appearance at the 2015 North American International Auto Show. The comedian was in attendance for the first time ever after being asked to come see Honda debut its new Acura NSX supercar.
Acura's Senior Vice President Mike Accavitti personally asked Seinfeld to come, as they periodically speak about what is going on with the company. The two first teamed up in 2012 for a Super Bowl ad and Acura also sponsors Seinfeld's "Comedians in Cars Getting Coffee" show on Crackle.
Seinfeld said during an interview with the Detroit Free Press that he had never seen a car presented in this way before. A solid price for the vehicle won't be announced until this summer but Accavitti estimated the release price will be more than $150,000.
Seinfeld and the automaker agreed to four more seasons of the Emmy-nominated show last year, which features Seinfeld picking classic rides to drive around with fellow comedians like Louie CK, Michael Richards and Chris Rock.
"It's picking up steam, it's getting more and more viewers, but to me it's kind of like the Super Bowl in that the people that watch that care about cars," Accavitti said of the show, according to Bloomberg.
Acura is skipping the Super Bowl madness this year despite the fact that it has a production NSX vehicle ready for customers to order for the second half of 2015.
Honda didn't set a company-wide U.S. sales record last year mainly due to the delayed debut of Acura's new best-selling sedan, the TLX. A transmission issue caused the Japanese automaker to stop-sale the model last month.
Honda's said at Motor City this week that U.S. deliveries this year will grow 2 percent to 4 percent and set a record for the unit of the Tokyo-based company, John Mendel, executive vice president of sales, said in an interview.