Is Google Giving Up on Glass for Consumers?

Nov 14, 2014 10:33 AM EST | Jordan Ecarma

Close

Nerds may be ruling the world right now, but their eyewear still hasn't caught on with the populace.

Google's controversial Glass eyewear device is waning in popularity among developers and early adopters who have been testing the $1,500 initial version, said a Reuters report.

While the Mountain View, Calif.-based tech giant has been promoting the eyewear as something everybody needs, developers don't think Glass has much of a shot at becoming a popular accessory for everyday consumers.

"If there was 200 million Google Glasses sold, it would be a different perspective. There's no market at this point," said Tom Frencel, CEO of Little Guy Games, a company that was looking to develop a Glass game but is now eyeing other platforms.

Some tell-tale signs that Glass just isn't catching on the way Google hoped it would:

Developers are slowing down on projects.

Reuters contacted 16 Glass app makers to discover that nine had set aside their Glass projects, while three others have started focusing solely on developing Glass for business customers. The developers cited Glass limitations and a lack of customers as issues.

Google isn't in any hurry to market Glass to consumers.

The company has held off on launching Glass for the mass market, and the device is still only available for developers and early users. Google co-founder Sergey Brin had been projecting a rollout this year, but Glass likely won't be available for purchase until next year.

The ranks are slim right now.

"Several key Google employees instrumental to developing Glass have left the company in the last six months, including lead developer Babak Parviz, electrical engineering chief Adrian Wong, and Ossama Alami, director of developer relations," Reuters reported.

In May, Google worked to promote and personalize Glass with a heartwarming short film commemorating Mother's Day.

While enthusiasm for Glass may be at a lull, a 24-hour sale in April allowing anyone to purchase Glass was a success--the $1,500 eyewear sold out in a day.

See Now: OnePlus 6: How Different Will It Be From OnePlus 5?

© 2019 Auto World News, All rights reserved. Do not reproduce without permission.
Get the Most Popular Autoworld Stories in a Weekly Newsletter

Join the Conversation

Real Time Analytics