Cadillac's High-End Sedan Will Be Named CT6

Sep 25, 2014 03:20 PM EDT | Jordan Ecarma

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Cadillac's upcoming flagship sedan will be called CT6 and represent a new direction for the luxury brand, the automaker announced on Wednesday.

"The Cadillac CT6 continues our brand's elevation and global growth," Uwe Ellinghaus, Cadillac chief marketing officer, said in a statement. "CT6 will constitute an entirely new approach to the prestige sedan, emphasizing a dynamic driving experience and advanced technology."

The new model will likely compete against the BMW 7 Series and Mercedes-Benz S-Class, according to Edmunds.com.

Slated to launch late next year, the CT6 is a brand-new model that will be positioned above the CTS and XTS in Cadillac's lineup.

"This Cadillac will be the lightest and most agile car in the class of top-level large luxury sedans," Travis Hester, executive chief engineer of the CT6, said in a statement.

The new model will be built at GM's Detroit-Hamtramck plant with production expected to start in the last quarter of 2015.

"CT6" stems from the CTS name and represents a future shift in how Cadillac names its cars, said a company press release.

"Under this strategy, familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models," the automaker said.

General Motors has been working to revamp the Cadillac brand, investing $384 million into the Detroit facility. Cadillac is also planning to become more independent by moving its headquarters to New York. The new office in Soho is expected to open in the second quarter of 2015 and have around 120 employees.

How the CT6 name will influence titles for future models is still unclear.

"As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally," Ellinghaus said. "However, this will be an evolutionary process--we will only change a product's name when the product itself is redesigned or an all-new model is created, as in this instance."

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