Could Facebook finally be realizing that we don't want to share everything with our entire social spectrum?
The world's biggest social media sphere is reportedly workshopping a new app that goes by "Moments" for now and is designed to make it easy to share posts with certain friends and family members, according to TechCrunch.
Facebook employees have been testing the app for functionality, and the current design is a simple layout with a few tiles that each represent a particular set of friends.
While the social network has long been offering Friend Lists as an option, the feature has proven too complicated and risky for users who don't want to share certain posts with all of their friends.
Moments, which may or may not eventually launch since Facebook hasn't officially confirmed its existence, has similarities to apps like Cluster and Path but would have an advantage since Facebook already has so many users.
"Moments could be easier to use because it merely needs you to carve out subsets of the connections you already have on Facebook," TechCrunch's Josh Constine noted. "The social network has also reached ubiquity, which means you'll likely be able to pick from your closest friends and family members when choosing who to share with on Moments because they're already on Facebook."
Already more than a decade old, Facebook has been working to stay relevant by launching new features and working to get outside the "big blue app."
CEO Mark Zuckerberg talked to the New York Times earlier this year about unbundling the Facebook app into smaller, more focused apps.
"I think on mobile, people want different things," he said. "Ease of access is so important. So is having the ability to control which things you get notifications for. And the real estate is so small. In mobile there's a big premium on creating single-purpose first-class experiences."
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