QuiQui Drones Will Bring Drugstore Items to You in 15 Minutes

Mar 13, 2014 03:08 PM EDT | Jordan Ecarma

Amazon's delivery drones could be facing some competition.

A new company called QuiQui is bringing a drone delivery system to the Mission District of San Francisco, touting 15-minute service on basic pharmacy products, Jalopnik reported.

The project is currently in beta testing, and interested customers can be invited to the program by signing up on the website.

QuiQui claims it will work through a fleet of low-flying delivery drones that can bring pharmaceutical items to your house within 15 minutes and are available on demand 24 hours a day. The delivery cost is just $1 plus the price of the goods, according to the website.

The drone service, which will deliver prescription medications and drugstore items, is also eco-friendly, running on zero-emission electric power.

San Francisco's low buildings and relatively flat area make it an ideal spot to test out the drones, which are directed through aerial maps. The city also enjoys calm weather, generally only seeing wind and light rain at the worst, which won't hurt the drone fleet.

QuiQui started with drugstore items since they're small and easy to transport as well as something that consumers don't enjoy going shopping for.

"It was the most economically viable option with the most consumer pain," the QuiQui website explained. "Nobody likes going when they're sick because they don't feel well, and nobody likes going when they're well because there are a lot of sick people there.

"The pharmacy has traditionally been an awful experience. Now, it's possible to forgo all of the pain of dealing with pharmacies and have your medication arrive via drone."

QuiQui officials view the company as similar to Uber and Postmates and say the pharmaceutical deliveries will fit into a growing service category they call "on demand luxuries." 

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