Chrysler, Fiat Become Fiat Chrysler Automobiles Following Merger

Jan 29, 2014 01:33 PM EST | Matt Mercuro

Fiat has completed its purchase of Chrysler this week, and the automaker will now be known officially as Fiat Chrysler Automobiles, according to a company press release.

"A new chapter of our story begins with the creation of Fiat Chrysler Automobiles," said John Elkann, Fiat chairman, in a statement, according to the release.

Fiat Chrysler Automobiles new headquarters will be in the Netherlands, with shares traded in Milan and New York, according to the release.

The FCA acronym was decided on by the company since it is "easy to understand, pronounce, and remember," according to the company release.

"A journey that started over a decade ago, as Fiat sought to ensure its place in an increasingly complex marketplace, has brought together two organizations each with a great history in the automotive industry and different but complementary geographic strengths. FCA allows us to face the future with a renewed sense of purpose and vigor," said Elkann.

The company's long-term business plan will be outlined sometime this May.

The automaker hasn't said how Chrysler vehicles will be labeled in the upcoming future as of yet.

"(A) happy dealer compared being part of a Chrysler/Fiat company to walking into a fine Italian restaurant," said Chrysler in a statement, according to the release. Chuck Eddy, the chairman of the Chrysler National Dealer Council who made the culinary analogy, said the deal is "nothing but good for our network."

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